“The glowing blue light and the holographic network that BREAKIRON Animation&Design created gave life to the first scene. Although the actors did a wonderful job, the real life and believability for that opening scene came from BREAKIRON’s work. They set the stage for the rest of the TAVVE commercial. We’re starting to see more drama portrayal and a very film-like look in advertising, so it was important to really nail that first scene. Choices were made to make it feel as if the men were a match for what they were trying to accomplish, such as the building they invaded and the gear they used. BREAKIRON’s part was making the men seem sophisticated, like they weren’t just your average criminals. Charlie Breakiron is an artist, but he works with a very accomplished sense of business skills, deadlines and important capabilities outside of the realm of creativity. He’s a creative professional. I was able to give him a fairly vague description of what we needed, a very rough 2D drawing, and the freedom and flexibility to create what he saw fit. It was exactly what I hoped for — because he listened and was able to interpret my needs and requirements.
There are those who are creative and those who function well under the pressure of a professional environment. Charlie Breakiron and his team do both of these things exceptionally well.”